IFFK 2022 symposium: ‘OTT platforms will offer more opportunities to filmmakers

News Desk

22 March 2022 10:40 AM

The International Film Festival of Kerala (IFFK 2022) launched a three-day Malayalam Cinema Symposium on Monday. The symposium kicked off discussing the topic ‘OTT Platforms & New Exhibition Possibilities for Malayalam Cinema’. The distinguished panel was of the opinion that OTT platforms will bring more opportunities to filmmakers. This was obvious from the fact that more and more producers were opting for OTT releases.

Producer G. Suresh Kumar said that producers opt for OTT platforms as a safe option, and it provided them financial relief. Sangeetha Janardhanan, OTT consultant, was of the opinion that OTT platforms are more ‘content driven, and not star driven’. OTT platforms chose films or shows primarily based on the script.

Producer Vijay Babu opined that cinemas and OTT platforms will co-exist and support each other. He added that contrary to popular belief, OTT platforms do not employ brokers or middlemen. Day one of the symposium, which was held at Hotel Apollo Dimora, ended with a Q&A session. Filmmaker Shyamaprasad, producers Vijay Babu, G. Suresh Kumar, Sangeetha Janardhanan, Svetlana Naudiyal, Programming Head, MUBI India, were the panel members.